The Barbie Hallmark Keepsake Ornament Series Comes to an End

As I am sure many collectors have heard by now, the licensing agreement between Mattel and Hallmark expires at the end of 2012 (Note: thankfully it was restored in 2015), and so many popular Hallmark Ornament series, such as Barbie, Fisher Price, Hot Wheels, and G.I. Joe will come to an end this year. We have spoken to quite a few Barbie ornament collectors, and needless to say, they are very disappointed. However, I don’t believe that the true impact of this news will be felt until the 2013 Dream Book is released and collectors see the gaping hole left in the 2013 Hallmark ornament collection by the absence of Barbie. Although many of the Mattel ornaments have been very popular over the years, especially the Fisher Price ornaments, which began with the 2007 Play Family Farm and 2007 See N Say ornaments, the ornaments that will be missed most by Hallmark ornament collectors will the long running Barbie Hallmark ornament series. In fact, since 1993, Hallmark has produced over 200 different Barbie ornaments!

1993 Holiday Barbie #1

The Barbie Hallmark Ornaments began back in 1993 with the release of Holiday Barbie #1. Even today, this is a very popular ornament with collectors, and has held its value better than any of the other Holiday Barbie ornaments. With her beautiful red gown and flowing blonde hair, it’s no wonder that this Barbie ornament has remained so popular with collectors for so long. The Holiday Barbie Hallmark Ornament series ran from 1993 through 1998, ending with 1988 Holiday Barbie #6. Although the Holiday Barbie series officially ended in 1998, Hallmark then released the 1999 Millennium Princess Barbie ornament, which seemed to compliment the series, and then started the Celebration Barbie series in 2000. Many collectors feel as though the Celebration Barbie series is just a continuation of the Holiday Barbie series since the style of these Barbie ornaments so closely mirror each other. Unfortunately, the Celebration Barbie Hallmark Ornament series will end this year with 2012 Celebration Barbie #13, which will be released during the October 2012 Hallmark Ornament Debut event on October 7th. Many collectors feel as though the 2012 Celebration Barbie will be the crown jewel of the Celebration Barbie series, as Barbie looks absolutely amazing in her long, flowing crimson dress with white fur on the shoulders, long, white gloves, and beautiful blonde hair. There is already a huge demand and waiting list for this ornament, and we anticipate that this ornament will skyrocket in value, possibly even before the end of the 2012 holiday season, and is already one of the most popular 2012 Hallmark Keepsake Ornaments, even though it has yet to be released.

1994 Barbie #1

Of course, there have been numerous other, and very popular, Barbie Hallmark ornament series that have been produced over the years.   The “official” Barbie ornament series began in 1994 with Barbie Debut, which featured a blonde Barbie in a one piece, black and white stripped swim suit. In 1995, Hallmark also released a club exclusive version of the 1994 Barbie #1 ornament, except this time, Barbie was a brunette. The Barbie Hallmark Ornament series, which is the longest running Barbie ornament series produced by Hallmark, has also continued through 2012, and will come to a conclusion with the 2012 Matinee Fashion Barbie, #19 in the series. Hallmark was also producing several other lines of Barbie ornaments that have been well embraced by Barbie ornament collectors over the years, including the Barbie Fashion Model collection. Anther line that has picked up popularity in recent years has been the Barbie ornaments produced for the current “Barbie movie”, which has especially caught on with younger Barbie ornament collectors.

2003 Barbie Club Ornament

The most popular series of Barbie ornaments with collectors has been the very limited Barbie Club Ornament series. All of these Barbie ornaments are made of porcelain, and are exclusively available to Hallmark Keepsake Ornament Collectors Club members since 2000. These Hallmark Barbie ornaments are beautifully sculpted, and have many more fine details than the regular issue Barbie ornaments. Not only are these Hallmark Keepsake Ornaments made of porcelain, but many of them also have real fabric accents and some of the most exquisite dresses that you’ll find on a Barbie ornament. Over the years, due to the high popularity of these club exclusive ornaments, many of these pieces have become increasingly difficult to find, and so the prices on many of these ornaments continues to sky rocket.

2012 Celebration Barbie #13

Many avid and loyal Hallmark ornament collectors are very disappointed to see the Barbie ornament series come to an end, especially so suddenly. Hopefully, at some point in the future, Hallmark and Mattel may be able to work out some sort of deal that would allow Hallmark to continue producing ornaments, if not with all of Mattel’s properties, then maybe only Barbie ornaments. (Note: as we were hopeful, Hallmark and Mattel were able to renew their licensing agreement in 2015). I am anticipating quite an uproar from Hallmark Ornament collectors at some point in the future. Maybe not this year, but when the 2013 Dream Book seems to be missing a couple pages of 2013 Hallmark Ornaments that would normally be filled with the latest Barbie treasures and additions for their Christmas trees, I would anticipate quite a few letters and phone calls will be made by all of those that will feel that part of Christmas is missing. Here is hoping that something can be done in the near future to bring Barbie back to our Christmas trees with only the quality that Hallmark can provide. Until then, next year may be a good time to fill in any missing pieces that you may have in your Barbie collection. Here is a link to all of the Barbie ornaments that are available at The Ornament Factory (

Until next time, happy collecting!

5 thoughts on “The Barbie Hallmark Keepsake Ornament Series Comes to an End

  1. I have been collecting all of the Christmas Barbies since day one. I have all the dolls and the ornaments from 1988 to 2012. I am very upset and dissapointed to hear that Hallmarkis no longer going to produce them. Shame on Mattel for that. They upset a great many people.

  2. So disappointing to not have the ornament to go with this years Celebration Barbie. Look forward to adding to my collection each year.

  3. I’ve gotten a Celebration Barbie doll since I was born. Last Christmas it stung, but as I take out my Barbie’s for my last Christmas before college I can’t help but tear up. I wished to continue on my collection- and one day pass it on to my children. But silly contracts and politics have blurred the wants of consumers.

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